Weed® Partners with Khalifa Kush to Launch Global Well-Being Brand

Weed, a U.S.-based IP company focused on reshaping global well-being conversations, has announced a strategic partnership with Khalifa Kush, the world's largest celebrity cannabis brand. The collaboration marks the beginning of Weed's commercialization strategy, leveraging Khalifa Kush's industry expertise and market reach.

Khalifa Kush CEO DJ Saul and Co-Founder Tim Hunkele will join Weed's Board of Advisors, providing executive guidance as the company develops its branded well-being products through a licensing strategy. "This partnership unlocks new avenues to further destigmatize weed at a pivotal moment in the industry's evolution," said Saul, emphasizing the alignment between both brands.

The deal positions Weed to capitalize on Khalifa Kush's established reputation in the cannabis space, with founder Wiz Khalifa's cultural influence expected to amplify the brand's global appeal. No financial terms or specific product timelines were disclosed.